Project
Savour App
Description
Savour redefined culinary experiences by seamlessly connecting hosts, chefs, and guests, transforming dining tables into vibrant spaces for meaningful connections and shared moments. The process focused on creating a user-centered interface and experience, carefully tailored to meet the evolving market needs. A cohesive design system was built to support consistency and scalability of both mobile and web platforms. Strategic inputs from Bob Baxley (ex. Director of Design at Apple) provided valuable guidance on refining the product user experience and enhancing its usability. Collaboration with Peter Gregson Studio resulted a modern and minimal visual identity that reflects core values throughout the product. Savour’s impact was recognized beyond the product itself, earning features in The New York Times and Guest of a Guest.
Year
2020 - 2021
Client
Savour Inc.
Work
Visual identity, user interface, user experience, design system
Website
Dynamic
The project evolved dynamically, overcoming multiple challenges as we adapted to shifting user needs, market analysis, and evolving business models. Product strategy, market insights, and company direction were shaped by Alex Covic, Ivica Đurđević (NOA), and founder Ronnie Madra, whose extensive experience in hospitality brought invaluable perspective, ensuring the product met both user expectations and business goals.