Designing Get Blue required going far beyond traditional product design. Creating an experience around longevity and preventive health meant developing a deep understanding of biomarkers, human performance, and the relationships between habits, diagnostics, and long-term wellbeing. Working closely with Phil Wagner, founder of Sparta Science (acquired by Oura), brought invaluable domain expertise that helped ground product decisions in real health science. The challenge wasn’t simply presenting data, it was translating complex concepts into an experience that feels intuitive, trustworthy, and genuinely human.